Proactiv and Justin Bieber working together on new campaign

Proactiv and Justin Bieber have teamed up to promote the brand’s leading acne medication.  According to the press release issued by Guthy-Renker, Bieber will be featured in commercials for the Be Proactiv campaign.  The following video featuring Bieber was release on the official Proactiv YouTube Channel:

In the press release, Bieber is quoted as saying, “This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy – 1, 2, 3 and you’re done.  My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight.  But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.”

As part of their work together, Bieber and Proactiv will be promoting and supporting the Pencils of Promise organization.  The non-profit organization helps bring education resources to less fortunate communities around the world.

In parallel to the announcement, Proactiv launched a Justin Bieber sweepstakes that will award a grand prize of a trip to Los Angeles to see the young superstar perform.